Market share of the leading potato chip brands in the U.S. 2021/2022
Lay’s was America’s favorite potato chip brand by a wide margin in 2021/2022. Lay’s accounted for nearly 41 percent of the potato chip market. The next largest contenders were Ruffles and Pringles, with 18 and 13 percent share of the market, respectively. Frito Lay, the producers of both Lay’s and Ruffles, was the leading company in potato chips in 2018, with sales over five times greater than the next competitor. The company’s collection of potato chip brands control nearly 60 percent of the U.S. potato chip market.
Frito Lay’s history
Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico.
Lay’s consumers
Recent estimates put the number of Lay’s consumers at over 160 million Americans, not counting the variations on the original flavor. Of those consumers, 136 million eat 1-3 bags of the chips a month, with 14 million eating eight or more bags.
Frito Lay’s history
Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico.
Lay’s consumers
Recent estimates put the number of Lay’s consumers at over 160 million Americans, not counting the variations on the original flavor. Of those consumers, 136 million eat 1-3 bags of the chips a month, with 14 million eating eight or more bags.
